--- title: List of placeholders description: Placeholders help you quickly personalise email and SMS communications and save time drafting messages --- [Skip to content](https://help.thrive4.com/list-of-placeholders#main-content) [![Thrive4\_Logo](https://help.thrive4.com/hs-fs/hubfs/Thrive4_Logo.png?width=151&height=60&name=Thrive4_Logo.png)](https://help.thrive4.com/?hsLang=en) - [Submit a ticket](https://help.thrive4.com/submit-ticket) - Log in to your account Show submenu for Log in to your account - [Club.Thrive4](https://club.thrive4.com/) - [Thrive4 MemberHub](https://member.thrive4.com/#/app/joinin/login) Open main navigation Close main navigation - [Submit a ticket](https://help.thrive4.com/submit-ticket) - Log in to your account Show submenu for Log in to your account - [Club.Thrive4](https://club.thrive4.com/) - [Thrive4 MemberHub](https://member.thrive4.com/#/app/joinin/login) How can we help? - There are no suggestions because the search field is empty. 1. [Thrive4 Help Centre](https://help.thrive4.com/?hsLang=en) 2. [Communication](https://help.thrive4.com/communication?hsLang=en) 3. [Email](https://help.thrive4.com/communication?hsLang=en#email) # List of placeholders ## Placeholders help you quickly personalise email and SMS communications and save time drafting messages. Here's the list of all those available and what they do ### System fields These placeholders will always pull through the relevant information and do not rely on an additional system trigger (event taking place). | **Name in drop down** | **Placeholder** | **Description** | | --- | --- | --- | | Date | ![](https://help.thrive4.com/hs-fs/hubfs/undefined-Jun-30-2026-08-01-14-6363-AM.png?width=73&height=33&name=undefined-Jun-30-2026-08-01-14-6363-AM.png) | Today's date | | First name (recipient) | ![](https://help.thrive4.com/hs-fs/hubfs/image-png-Jun-30-2026-08-01-34-2512-AM.png?width=116&height=29&name=image-png-Jun-30-2026-08-01-34-2512-AM.png) | The first name of the contact receiving the communication | | Last name (recipient) | ![](https://help.thrive4.com/hs-fs/hubfs/image-png-Jun-30-2026-08-02-10-7945-AM.png?width=112&height=26&name=image-png-Jun-30-2026-08-02-10-7945-AM.png) | The last name of the contact receiving the communication | | First name (account owner) | ![](https://help.thrive4.com/hs-fs/hubfs/image-png-Jun-30-2026-08-02-18-8058-AM.png?width=152&height=26&name=image-png-Jun-30-2026-08-02-18-8058-AM.png) | The first name of the account owner/bill payer. | | Last name (account owner | ![](https://help.thrive4.com/hs-fs/hubfs/image-png-Jun-30-2026-08-02-27-9823-AM.png?width=148&height=24&name=image-png-Jun-30-2026-08-02-27-9823-AM.png) | The last name of the account owner/bill payer. | | Beneficiary first name | ![](https://help.thrive4.com/hs-fs/hubfs/image-png-Jun-30-2026-08-02-40-3309-AM.png?width=199&height=24&name=image-png-Jun-30-2026-08-02-40-3309-AM.png) | The first name of the attendee of a class/recipient of a product | | Beneficiary last name | ![](https://help.thrive4.com/hs-fs/hubfs/image-png-Jun-30-2026-08-02-54-6515-AM.png?width=198&height=24&name=image-png-Jun-30-2026-08-02-54-6515-AM.png) | The last name of the attendee of a class/recipient of a product | | Organisation name | ![](https://help.thrive4.com/hs-fs/hubfs/image-png-Jun-30-2026-08-03-09-2667-AM.png?width=175&height=23&name=image-png-Jun-30-2026-08-03-09-2667-AM.png) | Your Thrive4 account name. | | Administrator(s) | ![](https://help.thrive4.com/hs-fs/hubfs/image-png-Jun-30-2026-08-03-16-6597-AM.png?width=135&height=24&name=image-png-Jun-30-2026-08-03-16-6597-AM.png) | The names of all the users with the Admin role. | | Date of birth | ![](https://help.thrive4.com/hs-fs/hubfs/image-png-Jun-30-2026-08-03-27-7526-AM.png?width=126&height=24&name=image-png-Jun-30-2026-08-03-27-7526-AM.png) | The date of birth of the contact you are emailing. | | Address | ![](https://help.thrive4.com/hs-fs/hubfs/image-png-Jun-30-2026-08-03-37-7900-AM.png?width=89&height=23&name=image-png-Jun-30-2026-08-03-37-7900-AM.png) | The full address of the contact you are emailing. | | Town | ![](https://help.thrive4.com/hs-fs/hubfs/image-png-Jun-30-2026-08-03-48-0137-AM.png?width=68&height=24&name=image-png-Jun-30-2026-08-03-48-0137-AM.png) | The town of the contact you are emailing. | | Postcode | ![](https://help.thrive4.com/hs-fs/hubfs/image-png-Jun-30-2026-08-04-02-7888-AM.png?width=98&height=24&name=image-png-Jun-30-2026-08-04-02-7888-AM.png) | The postcode of the contact you are emailing. |   ### Template fields These placeholders pull data specifically for [system email templates](https://help.thrive4.com/system-and-organisation-templates?hsLang=en) and only function when sent via a [notification](https://help.thrive4.com/managing-notifications?hsLang=en)or through specific actions/triggers in the system. They will not work in manually sent emails. They reference products/schedules/payments related to the action/trigger. If you see these in system templates, do not change or delete them. - ‘Invoice’ - the invoice being raised - ‘Amount’ – the monetary value of the invoice/order - ‘Payment’ - the payment made - ‘Purchase order’ - the order number and information about the order made - ‘Product’ - information on the relevant product - ‘Product name’ - the name of the relevant product - ‘Schedule’ - information on the relevant schedule - ‘Calendars’ - the calendar entries relevant to the email - ‘Person’ - the contact whom the product is for - ‘User’ - the account owner of the relevant contact - ‘Group’ - the name of the [group](https://help.thrive4.com/managing-groups?hsLang=en)relevant to the email - ‘Registration form’ - the relevant registration form - ‘Product invitation’ - the [product invitation](https://help.thrive4.com/how-do-i-add-or-invite-to-product?hsLang=en) - ‘Payment overdue days’ - how many days overdue the relevant payment is - ‘Outstanding invoice amount’ – the monetary value of the relevant outstanding invoice - ‘Outstanding invoices for account owner’ - a summary of outstanding invoices for the account owner - ‘Outstanding invoices for beneficiary’ - a summary of outstanding invoices for the relevant beneficiary contact - ‘Outstanding invoices’ – a summary of all outstanding invoices for all linked contacts on the account   ### Registration form fields These placeholders are specific to your organisation, and will pull through the data (answers) from your data [forms](https://help.thrive4.com/how-do-i-create-a-form?hsLang=en). - [FAQs](https://help.thrive4.com/faqs?hsLang=en) - [Member guides](https://help.thrive4.com/member-guides?hsLang=en#main-content) - [Account details](https://help.thrive4.com/member-guides?hsLang=en#account-details) - [Payments](https://help.thrive4.com/member-guides?hsLang=en#payments) - [Troubleshooting](https://help.thrive4.com/member-guides?hsLang=en#troubleshooting) - [Dashboard](https://help.thrive4.com/dashboard?hsLang=en) - [Growth tools](https://help.thrive4.com/growth-tools?hsLang=en) - 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